EOC: SALES PITCH

GRAPHERS TREASURY VODKA is one of kind. The process we use to make our vodka stands apart from any vodka ever made. Vodka companies put about 60 percent of water in the bottles you drink so you only really have about 40 percent of real vodka. We decided to flip the switch and give you 60 percent real vodka and 40 percent of the finest water from fuji. This gives you so much stronger notes.Our blend is distilled through diamonds to give you the fill clean crisp taste of our vodka." Companies must do much more than simply shout out their positions in ad slogans and taglines. They must first live the slogan. For example, when Staples’ research revealed that it should differentiate itself on the basis of “an easier shopping experience,” the office supply retailer held back its “Staples: That was easy” marketing campaign for more than a year. First, it remade its stores to actually deliver the promised positioning."Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. The Art Institutes.pg195.As a family owned company we take pride in making sure the quality and craftsmanship of our vodka stands alone and does not let you down. We will deliver. TREASURY VODKA.