EOC: PRODUCT

The product Treasury Vodka will be bottled in a smooth sleek bottle. A great top design to catch the attention of anybody that walks about. Once they look at the bottle they see a cleaner smooth logo of the brand is a nice clear red. Making them want the bottle just because it looks cool and also will taste great. "Companies that market experiences realize that customers are really buying much more than just products and services. They are buying what those offers will do for them. “A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” says one marketing executive. “Successfully managing the customer experience is the ultimate goal,” adds another."Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. The Art Institutes.page210