EOC: IMPLEMENTATION EVALUATION CONTROL

Implementation, Evaluation and control are the keys to running a successful company. "The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans  into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities."Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. The Art Institutes.pg55" We would of course start with a blue print of all our advertising ideas and see how other companies have done it previously to catch their clients Implementing our ideas and making them reality after careful planning.Our product Treasury Vodka will sell at lower prices than our competitors but still not being a cheap brand. With better branding and advertising we can change that. Starting off in Las Vegas we could distribute our bottles to the casinos and local alcohol stores which cost less for us and could still make profit. By promoting our brand in a city this small hitting the right connections can make this company explode in less than a month. I already have connections out here with plenty of restaurants, clubs and Dj's which would make Treasury Vodka explode in the markets. Everyone loves Dj's, I can easily get the world top Dj's to promote my vodka and they would carry it on to other states. Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion (the four Ps). To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control. Through these activities, the company watches and adapts to the actors and forces in the marketing environment. We will now look briefly at each activity. Then, in later chapters, we will discuss each one in more depth.