EOC: PRICE

I of course want to make Treasury Vodka not CHEAP but a lower price than other premium vodkas but without changing much to their knowledge. "Companies today face a fierce and fast-changing pricing environment. Value-seeking customers have put increased pricing pressure on many companies. Thanks to the weakened economy, the pricing power of the Internet, and value-driven retailers such as Wal-Mart, says one analyst. “These days, we’re all cheapskates in search of a spend-less strategy.” In response, it seems that almost every company is looking for ways to slash prices.Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. The Art Institutes. Web. 05 June 2013
 Page 275."Making everything here in the USA should make everything cheaper and cut shipping cost by 10 percent! lol jk no idea but it should help in lowering our price since other premium brands are out of country. At the same time I do not want to be the cheap brand, I think if my vodka taste better than everyone else's I think I would be able to change our clients minds about getting a lower cost brand. Maybe changing our slogan to something such as " Less does not always mean bad, Treasury Vodka"

with a group of financially stable men drinking Treasury vodka on a magazine ad. It would bring the Vodka to higher class level which would also make the younger crowd want to look cool drinking it. Such as circoc did, Famous people got sponsored by circoc such as rappers and now all the kids think they are cool when drinking circoc."Yet, cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers. Instead, no matter what the state of the economy, companies should sell value, not price. In some cases, that means selling lesser products at rock-bottom prices. But in most cases, it means persuading customers that paying a higher price for the company’s brand is justified by the greater value they gain." 

Treasury isnt about the price. Its about the quality.