EOC: SITUATION OR SWOT ANALYSIS

The ups and downs of our company are going to be more obvious than I think. "Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)"Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. The Art Institutes.pg55. The overall strengths of our company is the connections we have here in Vegas. Being a local photographer, my brother being a well known Dj/producer and my buddy running the fashion scene in Las Vegas we can promote our vodka with little money. Our weakness is that we are gonna be running short on money because we wont have enough to promote as little as we want to so it comes down to a pick and choose type of ordeal. Our opportunities in getting connections in the clubs with our bottles is highly likely since we are already close with most clubs and restaurants here in Las Vegas which is a huge plus! "The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan next states major objectives for the brand and outlines the specifics of a marketing strategy for achieving them."Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. The Art Institutes.pg56.