Our object for Treasury Vodka is to have everyone of age enjoying our premium vodka. By making it a popular drink in Las Vegas to start off. Making it a popular vodka in Las Vegas we hope it could slowly build a need for Treasury Vodka in other states. Growth in other states would expand the needs for the vodka in other countries! Advertising to the wealthy crowd would not only keep the sells constant but would also amuse the average buyers just to fit in the crowd. Might sound cheesy and a dumb idea to you guys, then again you guys arent growing up in the generation we live in. Everyone wants to fit in here in Las Vegas (and yes that includes drinks). I see people everyday buying the latest fashion jeans or watches, getting bottles of the most expensive drinks just so they have bragging rights and popularity. Thats whats in and thats what I am trying to turn Treasury Vodka into. The next fashion statement and stay the fashion statement for centuries to come.
We are going to get that specific audience that will bring in everyone else because they look up to him or her. "Advertising objective:A specific communication task to be accomplished with a specific target audience during a specific period of time. The overall advertising goal is to help build customer relationships by communicating customer value." The only difference is that our goal is not going to be for a specific time. Our relationship with our clients are going to be close and eventually family. Throwing events and etc.
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