The art and science of choosing target markets and building profitable relationships with them."
Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. The Art Institutes.pg9
As it says in this definition of marketing management, "Choosing target markets and building profitable relationships with them". Ive said this in other parts of my blog pertaining to my target audience. My goal is to aim for the wealthy young crowd. The crowd that people look up to. For 2 reasons
1. Wealthy people buy and always want to buy whats in, which will be treasury vodka.
2. The people we aim for have a lot of people that look up to them. Which makes people want to get our product just to fit in.
"Marketing mix
The set of controllable tactical marketing
tools—product, price, place, and promotion—that the firm blends to
produce the response it wants in the target market."Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. The Art Institutes.pg53
Using the 4 P's as discussed in other blogs with our great branding, better price and made locally in Las Vegas.
"Target market
A set of buyers sharing common needs or characteristics that the company decides to serve."
Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. The Art Institutes.pg187
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